Bollards As Marketing Tools
In the September 2016 issue of NACS magazine, the article “Pump it Up” stated: “Bollards also can serve as marketing tools. By creating special signage that slips over the bollard, retailers can send promotional messages. That may be better than plastering signs all over the big, beautiful windows they’ve just installed.” This image is an example of how one of our clients has taken advantage of their bollards and turned them into a great marketing tool. This is just another tool that can be used to drive traffic into your store.