An upscale international restaurant chain was looking for a way to increase store traffic in its US locations. The company decided to try a different approach with 1 to 1 marketing to drive repeat business. Superior Graphics developed and implemented a personalized program that consisted of data capture and management as well as mailing to drive the customer back to the restaurant.

After three months, the results began to speak for themselves. With an average response rate of 43%, the restaurants received over a 300% ROI, and generated several thousands of dollars in new revenue.

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