How can I fit 1 to 1 marketing into my current marketing mix?
One-to-one marketing can virtually fit into any part of your existing marketing strategy. Many companies send out a significant amount of postcards with little response. With one-to-one marketing, you can focus in your most profitable customers and prospects and send relevant communication to them that drives a response. If e-mail marketing and the web are a heavy part of your mix, you can position one-to-one marketing to direct people to your site and sign up for e-mail information; giving you a complete closed loop marketing program.

One-to-one marketing can also be a great compliment to brand awareness tools such as radio and TV. By distributing a relevant direct mail piece to reinforce the brand with an offer, you will significantly increase your response rates as well as increase revenue.

What kind of ROI can I expect to receive with 1 to 1 Marketing?
ROI for a specific project can vary, depending on the offer and time of year sent. However in a smaller scale, it is very common for a company to spend $1000 on the program and receive over $6,000 in revenue directly from the campaign.

What do I need to get started?
Getting started with 1 to 1 marketing is easy. All you need is a goal that you would like to achieve and data on your customers. With these two pieces, we can work with to come up with a campaign that will drive a response and revenue for your company.

My database isn't ready for 1 to 1 marketing, can you help me with that?
Of course. If your database contains inaccurate information, we can clean your database as well as append additional data to give you a stronger view of your customers.

How do I track the responses?
There are several ways to track responses including the web, redemption cards, and monitor call-ins. If you don't have the time or the capability to track the responses, Superior Graphics can track them for you. We have a data entry team that tracks response for several national campaigns and will deliver a full analysis of the program each month.