Print can be the most effective medium to communicate your message. Make it even more effective by personalizing it with Superior Graphics. Variable Data Printing (VDP) is at the core of One-to-One Marketing, allowing you to customize each message for every individual in your database. By extracting relevant information from your database, we can create highly relevant direct mail and marketing collateral, allowing for text, photos, colors and even the entire design to change, based on the customer's profile.

VDP enables you to send 25,000 relevant pieces to highly qualified prospects instead of 250,000 static pieces to your audience. According to PODi, these targeted recipients can on average generate a 13% or higher response rate. Produced on our Xerox iGen3 digital press, it has the look and feel of offset, but with the personalization you need to speak directly to your audience.

Superior Graphics has invested in highly advanced software and workflow applications, giving your project more flexibility than ever. Our production facility also contains bindery, finishing and fulfillment capabilities to give your project the final touch.